How to Leverage Location APIs for Personalization
Today, many websites or applications want to access their users' location data. Especially e-commerce, news, and various finance businesses prefer it. There are many ways to obtain location data, and also many programming languages have libraries for it. But nowadays, location APIs have been developed to solve this need quickly. Location APIs can also appear as IP location APIs, as they bring the users' location data in response to the IP address.
Location APIs are basically responsible for quickly providing location information corresponding to the IP address. The main reason for using location APIs in applications is to provide users with special, personalized content or offers. In this article, we will first see how to use location APIs for customization. Then we'll get to know today's most popular location APIs and test their use.
How to Use the Location APIs for Personalization?
Any business needs detailed location data of its customers. Location-based APIs have been developed in response to this need to provide detailed information on locations. With the data obtained, businesses offer personalized service to their customers.
A personalized service is a set of customized content specific to users or users in a particular location. Examples of personalization using a location API are as follows.
Location-specific content: Location-based content is the most popular personalization example of today's geolocation information obtained with the Location API. It is the presentation of the most popular content in the user's location to other users in that location. For example, YouTube recommends the most listened songs in users' region.
Location-specific discount: This service is frequently used, especially in e-commerce applications. With a location API that the developers integrate into their applications, it obtains the location of its users and provides any discounts or campaigns specific to the user's location. In this way, e-commerce applications can make various analyzes. In this way, they can easily learn the locations with low transaction volume and take steps according to their marketing strategies.
Language customization: Businesses can change their applications' default language after obtaining their users' location using the location API. Today, many applications aim to provide the best experience to their users by applying this method.
What Location Services APIs Can Be Preferred for Any Web App?
The location APIs that businesses choose to meet their business requirements are very important. There should be an API that will meet almost every need of businesses. It should provide much more data, such as latitude, longitude coordinates, and time zone details with high accuracy. The most preferred location APIs today are as follows.
Abstract's IP Geolocation API
The ipstack API: Best Location API to Get Location Data
The ipstack provides the most popular geolocation API today. It provides dozens of information at a location corresponding to a user's IP address with a single HTTP request.
It provides many useful data such as time zone, currency, region code, and region name of the location corresponding to the IP address. For this reason, more than 100,000 businesses and developers, including companies such as Microsoft and Samsung, actively use this API.
The ipstack API considers the developers' code integration process. This way, it can provide a return in JSON and XML formats.
How to Get an API Key by Registering to ipstack Plans?
The ipstack API has very flexible subscription plans. It offers a total of 4 plans, including a free plan. In addition, the 'ENTERPRISE' plan provides users with a flexible and customizable option.
After choosing one of these packages and registering, you can see your API key, which is your unique identifier, on the dashboard page.
Consequently, there are many advantages to businesses using the location API. In particular, it is to provide personalized content to users. In this way, businesses can provide their users with the best application experience and attract more users to their applications.
Q: What is a Location API?
A: A Location API is a web service that provides location data corresponding to IP addresses, and they provide detailed information about location data. This way, it is more than just a location service API for businesses and developers.
Q: What are the Most Popular Location APIs?
A: There are many location APIs in the market. Among these APIs, the location APIs that businesses and developers frequently use are:
Abstract's IP Geolocation API
Q: What are the Benefits of Using a Location API?
A: There are many advantages to businesses using the location API. Some of these are to offer customized content to users to make location-specific discounts.
Q: How do Location APIs Work?
A: Location APIs use a large database that is constantly updated to provide location data corresponding to the IP address. Detailed location data correspond to IP address ranges from this database.