The Benefits of Using an IP Geolocation API

The geolocation information of the visitors is actively used and processed by the applications. The main reason for using geolocation information of visitors is to increase customer satisfaction.

Location data corresponding to IP addresses of visitors are generally provided by web services that provide geolocation services. Today, there are many web services that provide geolocation services. Ipstack offers web service, which is the most preferred and life-saving geolocation service by applications and websites today.

The use of web services that provide geolocation services provides many advantages to businesses and applications. In particular, Ipstack API offers more advantages to users by offering more than geolocation services with the flexibility and functionality it provides.In this article, the advantages of using it by applications and websites will be discussed.

Benefits of geolocation API-

There are many issues where the use of web services that provide geolocation services by applications makes life easier and provides advantages. One of the biggest advantages is the location data corresponding to the IP addresses of the visitors, and the content offered to the visitors is customized. For example, let's say you have an international news site. Since you have international visitors, it is not a nice experience to show the breaking news from all countries to every visitor. Visitor satisfaction can be increased by obtaining location data of visitors through web services that provide geolocation services, and only by transmitting breaking news about the location of visitors.

With the Ipstack API, the most popular web service providing geolocation service, detailed information about location data corresponding to IP addresses is obtained. For example, it contains much more information such as the currency in the location corresponding to a certain IP address, currency code, and continent name. In this way, applications and websites can easily increase visitor satisfaction with the Ipstack API.

The Ipstack API response corresponding to an example IP address is as follows.

{
    "ip": "102.129.156.35",
    "type": "ipv4",
    "continent_code": "AS",
    "continent_name": "Asia",
    "country_code": "TW",
    "country_name": "Taiwan",
    "region_code": "CYI",
    "region_name": "Taiwan",
    "city": "Taipei",
    "zip": "100",
    "latitude": 25.042139053344727,
    "longitude": 121.51986694335938,
    "location": {
        "geoname_id": 1668341,
        "capital": "Taipei",
        "languages": [
      {
        "code": "zh",
        "name": "Chinese",
        "native": "\u4e2d\u6587"
      }
    ],
    "country_flag": "https://assets.ipstack.com/flags/tw.svg",
    "country_flag_emoji": "\ud83c\uddf9\ud83c\uddfc",
    "country_flag_emoji_unicode": "U+1F1F9 U+1F1FC",
    "calling_code": "886",
    "is_eu": false
  },
  "time_zone": {
    "id": "Asia/Taipei",
    "current_time": "2022-09-05T03:44:05+08:00",
    "gmt_offset": 28800,
    "code": "CST",
    "is_daylight_saving": false
  },
  "currency": {
    "code": "TWD",
    "name": "New Taiwan Dollar",
    "plural": "New Taiwan dollars",
    "symbol": "NT$",
    "symbol_native": "NT$"
  },
  "connection": {
    "asn": 9009,
    "isp": "m247 Ltd"
  },
  "security": {
    "is_proxy": false,
    "proxy_type": null,
    "is_crawler": false,
    "crawler_name": null,
    "crawler_type": null,
    "is_tor": false,
    "threat_level": "low",
    "threat_types": null
  }
}
                        

In addition, with the Ipstack API, detailed location information of more than one IP address is obtained with a single service call. Thanks to this feature, many applications can collectively query the location information of their visitors, reducing both network traffic and transaction costs. The Ipstack API response, where we can query a sample batch IP address, is as follows.

[
  {
    "ip": "134.201.250.155",
    "type": "ipv4",
    "continent_code": "NA",
    "continent_name": "North America",
    "country_code": "US",
    "country_name": "United States",
    "region_code": "CA",
    "region_name": "California",
    "city": "Los Angeles",
    "zip": "90013",
    "latitude": 34.0453,
    "longitude": -118.2413,
    "location": {
      ...
    },
    "time_zone": {
      ...
    },
    "currency": {
      ...
    },
    "connection": {
      ...
    },
    
  },
  {
    "ip": "72.229.28.185",
    "type": "ipv4",
    "continent_code": "NA",
    "continent_name": "North America",
    "country_code": "US",
    "country_name": "United States",
    "region_code": "NY",
    "region_name": "New York",
    "city": "New York",
    "zip": "10036",
    "latitude": 40.7605,
    "longitude": -73.9933,
    "location": {
      ...
    },
    "time_zone": {
      ...
    },
    "currency": {
      ...
    },
    "connection": {
      ...
    },
    
  },
  {
    "ip": "110.174.165.78",
    "type": "ipv4",
    "continent_code": "OC",
    "continent_name": "Oceania",
    "country_code": "AU",
    "country_name": "Australia",
    "region_code": "NSW",
    "region_name": "New South Wales",
    "city": "Coffs Harbour",
    "zip": "2450",
    "latitude": -30.2963,
    "longitude": 153.1135,
    "location": {
      ...
    },
    "time_zone": {
      ...
    },
    "currency": {
      ...
    },
    "connection": {
      ...
    },
    
  }
]
                        

One of the advantages of using web services that provide geolocation services is that it avoids writing code structures that will provide location information corresponding to IP addresses to applications and websites. By sending the IP addresses of the application visitors to geolocation APIs such as Ipstack API, it is prevented from adding different responsibilities to the application layer by obtaining the location information from a different service.

Conclusion

Web services such as Ipstack API, which provides geolocation service, provide convenience and advantages to businesses in many ways. You can benefit from many more advantages by integrating the Ipstack API into your application or website in a few steps.