Why You Should Use a Location Tracking API

Today, our location data is obtained by websites on almost every website. Our obtained location data is used for many purposes. At the beginning of these purposes, in fact, it is to provide us with a better visiting experience.

Have you ever wondered how websites get their visitors' location data before we talk about the purpose of obtaining the location of their visitors? The answer is actually very simple, they get their visitor's location from an address that connects the visitors to the internet, the IP address.

IP addresses are a segmented string of numbers. This series of numbers is actually assigned according to our location data. Websites that want to obtain location data of their visitors obtain location data by sending the IP addresses of their visitors to services that provide location tracking services. The most popular way to obtain location data of visitors by websites is to use a location tracking API.

In this article, we'll first get to know the location tracking APIs, then discuss their advantages and look at use case examples. So let's get started.

What is Location Tracking APIs

Location tracking APIs are web services that provide geolocation information corresponding to IP addresses. The working principle of location tracking APIs is to provide the geographical location information of that IP address by querying the desired IP address from the database containing location data.

They can provide a lot of data corresponding to the IP address. Today, many location tracking APIs also provide many additional information such as currency, latitude and longitude, continent information to their users.

The increase in the use of location services APIs has also increased the competition in the market. Today, many location tracking APIs are in competition with each other. The location tracking API, which is one step ahead of its competitors in the fiercely competitive environment, is the Ipstack API. With the API provided by Ipstack, it provides location tracking services to more than a hundred thousand developers and businesses. Major brands such as Microsoft and Samsung are among the companies that prefer the Ipstack API.

There are many reasons why the Ipstack API is the most preferred location tracking API today. The first of these is the return of very detailed information about the geographical location corresponding to the IP address. An example Ipstack API response is as follows.

{
    "ip": "92.249.220.84",
    "type": "ipv4",
    "continent_code": "EU",
    "continent_name": "Europe",
    "country_code": "HU",
    "country_name": "Hungary",
    "region_code": "BU",
    "region_name": "Budapest",
    "city": "Budapest",
    "zip": "1191",
    "latitude": 47.4599609375,
    "longitude": 19.14967918395996,
    "location": {
        "geoname_id": 3054643,
        "capital": "Budapest",
        "languages": [
      {
        "code": "hu",a
        "name": "Hungarian",
        "native": "Magyar"
      }
    ],
    "country_flag": "https://assets.ipstack.com/flags/hu.svg",
    "country_flag_emoji": "\ud83c\udded\ud83c\uddfa",
    "country_flag_emoji_unicode": "U+1F1ED U+1F1FA",
    "calling_code": "36",
    "is_eu": true
  },
  "time_zone": {
    "id": "Europe/Budapest",
    "current_time": "2022-12-12T22:17:16+01:00",
    "gmt_offset": 3600,
    "code": "CET",
    "is_daylight_saving": false
  },
  "currency": {
    "code": "HUF",
    "name": "Hungarian Forint",
    "plural": "Hungarian forints",
    "symbol": "Ft",
    "symbol_native": "Ft"
  },
  "connection": {
    "asn": 20845,
    "isp": "Digi Tavkozlesi Es Szolgaltato Kft."
  },
  "security": {
    "is_proxy": false,
    "proxy_type": null,
    "is_crawler": false,
    "crawler_name": null,
    "crawler_type": null,
    "is_tor": false,
    "threat_level": "low",
    "threat_types": null
  }
}
                        

Another reason for choosing Ipstack API is its fee policy. Ipstack API offers very flexible and affordable packages. Moreover, a free package option is one of them. You can find all other flexible packages of Ipstack API, including the free package option, here.

What is the Main Advantage of Using Location Tracking API

There are hundreds of examples of using the location tracking API in applications. In addition, using the location tracking API has hundreds of advantages for businesses and applications. The main advantage of using the location tracking API is to quickly learn the location information of your visitors without any additional development and effort.

This means that businesses get to know their visitors better. And without any additional effort. The route of businesses that obtain and analyze the location information of their visitors has generally been to grow. Because every business that knows its visitors has increased its transaction volume and gained more visitors.

There are many examples of obtaining the location data of their visitors, giving their visitors the most perfect experience and gaining new visitors. Let's look at some of these examples now.

What are the Uses Cases for Using Location Tracking APIs

Global news apps are among the most popular apps using location tracking APIs today. Global news applications with worldwide visitors share breaking news from almost anywhere in the world. Recently, global news applications have started to deliver the relevant news to the relevant visitors using the location tracking API. In this way, the locations of the visitors are obtained with the location tracking API and the breaking news of their location is sent to the visitors as a notification.

Another popular use is as a weather app. When all of us enter the weather applications, we first see that the weather information in our location welcomes us. This is because many weather apps today use the location tracking API. As soon as the visitor enters the application, location information is obtained with the location tracking API and the weather information of the visitor's location is served.

E-commerce applications are another type of application where location tracking APIs are used. E-commerce applications that use location tracking APIs provide their users with many privileges such as estimated delivery date based on users' location information, payment options with official currencies in their locations.

Conclusion

By using location tracking APIs, businesses can quickly and easily obtain the location data of their visitors. With the location data obtained, businesses can get to know their visitors better and develop strategies that will provide the most perfect application experience. If you want to use the location tracking API in your business applications, discover the Ipstack API preferred by hundreds of thousands of developers and businesses.