How To Enhance Your App With The Location Tracking API

You must have seen that popular videos of your location on YouTube were suggested to you before, or you must have experienced that Google sends you the weather data in your location as a notification. Well, have you ever wondered how this and many more applications like it get your location?

These applications use location tracking APIs. Location tracking APIs are generally responsible for providing location data corresponding to IP addresses. When you enter this application, your IP addresses are obtained by these applications and sent to a location tracking the API. Location tracking API provides the geographical location information of this IP address to the application, and the application may offer you content specific to your location.

Location tracking APIs usually use a very large database. They have billions of address data and obtain location data corresponding to IP addresses by querying this database. Today, the most preferred location tracking API by businesses and developers is Ipstack. In this article, we will first get to know Ipstack, and then we will examine examples of how you can improve your applications using location tracking APIs such as Ipstack.

What is Ipstack

Today, Ipstack is actively used by hundreds of thousands of developers and businesses. A few of these businesses are world-giant brands such as Microsoft, Airbnb, and Samsung.

With the API it provides, Ipstack provides the most detailed geographical location data corresponding to the IP address. It contains many more data such as currency of the location, continent information, continent code, and official flag logo. It also returns the detailed geolocation data it provides in just seconds. Here is an example of geolocation information in JSON format from Ipstack API.

{
    "ip": "102.129.205.0",
    "type": "ipv4",
    "continent_code": "EU",
    "continent_name": "Europe",
    "country_code": "IT",
    "country_name": "Italy",
    "region_code": "25",
    "region_name": "Lombardy",
    "city": "Milan",
    "zip": "20121",
    "latitude": 45.47200012207031,
    "longitude": 9.192000389099121,
    "location": {
        "geoname_id": 3173435,
        "capital": "Rome",
        "languages": [
      {
        "code": "it",
        "name": "Italian",
        "native": "Italiano"
      }
    ],
    "country_flag": "https://assets.ipstack.com/flags/it.svg",
    "country_flag_emoji": "\ud83c\uddee\ud83c\uddf9",
    "country_flag_emoji_unicode": "U+1F1EE U+1F1F9",
    "calling_code": "39",
    "is_eu": true
  },
  "time_zone": {
    "id": "Europe/Rome",
    "current_time": "2022-12-11T22:54:43+01:00",
    "gmt_offset": 3600,
    "code": "CET",
    "is_daylight_saving": false
  },
  "currency": {
    "code": "EUR",
    "name": "Euro",
    "plural": "euros",
    "symbol": "\u20ac",
    "symbol_native": "\u20ac"
  },
  "connection": {
    "asn": 61317,
    "isp": "Digital Energy Technologies Ltd."
  },
  "security": {
    "is_proxy": false,
    "proxy_type": null,
    "is_crawler": false,
    "crawler_name": null,
    "crawler_type": null,
    "is_tor": false,
    "threat_level": "low",
    "threat_types": null
  }
}
                        

Ipstack API has a strong technological infrastructure. It can present the geographic location data it provides in either XML or JSON format. In this way, it can be easily integrated into applications.

Examples of Enhancing Your Apps With The Location Tracking API

How you can further develop your applications with location tracking APIs such as the Ipstack API, we will now cover this. First of all, smartphones are in the hands of almost everyone nowadays. You may want to send instant notifications to your users in the official language of your user's location with your application on smartphones. If you use the location tracking API for this, you will get the location information from your users' IP addresses and the official language of their location, and you can send notifications in this official language.

If you are providing information about products to your users through your application, location tracking APIs offer services that will make you think bigger. For example, you can list the closest vendors to the location of the products you provide information to your users. You can even display it on the map with the latitude and longitude information you will get with the location services API.

If you have an e-commerce application, using the location tracking API will be a method that can directly increase the transaction volume of your business. In order to grow in the international age, you may want to make various campaigns in the countries you want to serve. When you want to provide a discount code to the users in a country you serve, you can obtain the location information of the users and provide a discount code with location tracking APIs.

Another example is that you may want to automatically set the official currency and official language of the users' locations on e-commerce sites when the user enters the application. This is a situation that will increase user satisfaction and bring more new users to the application. To achieve this, the IP address information obtained as soon as the user logs into the application is sent to the location tracking API, and as a result, currency and, if desired, official language information can be obtained from the detailed location information of the user.

Conclusion

Location tracking APIs are frequently preferred by many applications today. In fact, we see that there are location tracking APIs in many applications that make us happy in daily life. To increase the transaction volume of your business and to increase the organic traffic of your business applications, review the documentation prepared by Ipstack API.