What can an IP geolocation API do

Have you ever thought about why businesses want to obtain the location information of their visitors through their applications? There are pretty good reasons why businesses want location information from among the many information of their users. The location information of visitors provides many advantages to businesses such as obtaining more users and increasing user satisfaction.

The most effortless and fastest way for businesses to obtain location information of their visitors through applications is to use the geolocation API. Geolocation API are widely used today. Geolocation APIs are responsible for providing location data corresponding to the IP address. Applications obtain the IP addresses of the visitors and send them to the geolocation API, and then obtain the location information of their visitors.

Geolocation APIs communicate with a very large database of global location information. They obtain the relevant location information from the database according to the IP address ranges.

There are many APIs available today that offer geolocation information from an IP address. However, as we mentioned before, it is very important to find the most performing API since it will be querying on a very large base. With the API it provides, Ipstack returns the location data corresponding to the IP address from the database, which is constantly updated and contains detailed information, in just milliseconds. Thanks to its technological infrastructure, it can return data in both JSON and XML formats, as well as providing location information in the most detailed and fastest way.

What the Geolocation API provides

Geolocation APIs, such as the Ipstack API, that provide location data corresponding to the IP address, have one main task. To provide location data corresponding to the IP address. While providing this, many parameters come into play. For example, the accuracy of the data provided. Geolocation APIs should provide not only location information but also security. Another factor is the ease of development. For example, Ipstack API can be easily integrated into almost all programming languages, reducing development costs and saving time.

What can be done with Geolocation APIs

Geolocation APIs provide applications with many ways to increase user satisfaction. Today, the most frequently used areas of geolocation APIs are in e-commerce applications. In e-commerce applications, many innovations are made by pouring the location information of the users into statistics. For example, many e-commerce applications with international users can obtain the least sales regions based on the location information of the users. In this way, it can increase transaction volumes by making campaigns specific to the regions with the least sales.

Multiple IP addresses can be queried as follows with the Ipstack API for statistical and analysis studies.

                        
    https://api.ipstack.com/134.201.250.155,72.229.28.185,110.174.165.78
    ? access_key = YOUR_ACCESS_KEY
                    

The answer to this query is as follows.

[
  {
    "ip": "134.201.250.155",
    "type": "ipv4",
    "continent_code": "NA",
    "continent_name": "North America",
    "country_code": "US",
    "country_name": "United States",
    "region_code": "CA",
    "region_name": "California",
    "city": "Los Angeles",
    "zip": "90013",
    "latitude": 34.0453,
    "longitude": -118.2413,
    "location": { ... },
    "time_zone": { ... },
    "currency": { ... },
    "connection": { ... },
  },
  {
    "ip": "72.229.28.185",
    "type": "ipv4",
    "continent_code": "NA",
    "continent_name": "North America",
    "country_code": "US",
    "country_name": "United States",
    "region_code": "NY",
    "region_name": "New York",
    "city": "New York",
    "zip": "10036",
    "latitude": 40.7605,
    "longitude": -73.9933,
    "location": { ... },
    "time_zone": { ... },
    "currency": { ... },
    "connection": { ... },
  },
  {
    "ip": "110.174.165.78",
    "type": "ipv4",
    "continent_code": "OC",
    "continent_name": "Oceania",
    "country_code": "AU",
    "country_name": "Australia",
    "region_code": "NSW",
    "region_name": "New South Wales",
    "city": "Coffs Harbour",
    "zip": "2450",
    "latitude": -30.2963,
    "longitude": 153.1135,
    "location": { ... },
    "time_zone": { ... },
    "currency": { ... },
    "connection": { ... },
  }
]
                    

Another example of its use from e-commerce sites is cargo steps. In e-commerce applications, the location information of the visitor is obtained and the products in the warehouses close to the user's location are displayed with the 'fast delivery' label and supported for sale. In this way, while users get the products they buy in a very short time, businesses make sales with this strategy.

Geolocation APIs are frequently used in global news websites. To mention some examples, sending the breaking news in the location of the visitors as a notification, so that the relevant news reaches the relevant people. Another example is to list the news in the position of the user entering the news website and present them with the 'special for you' tag.

Another frequently used method is to set the official currency of the user's location as the default currency in the applications or to change the application language to the official language of the user's location.

Conclusion

With Geolocation APIs, businesses can have many more ways to increase their growth and transaction volumes. You can use the Ipstack API, which offers the most popular geolocation service in your businesses, to increase organic traffic and provide a great application experience to your users. Start your exploration from the constantly updated detailed documentation.