Three Benefits of Using a Location Tracking API for Your Business

Did you know that businesses access the location data of visitors through their websites? For example, if you have visited a website that shares weather data before, you must have shared your location data with this website, because if you pay attention, weather websites automatically provide you with the weather information in your location.

Businesses mostly prefer geolocation APIs to obtain geolocation information from their visitors by searching websites. In this article, we will briefly talk about what the geolocation API is and how it works, and then we will talk about the 3 main benefits of using geolocation APIs in businesses.

What is Geolocation API

Geolocation API is a web service that offers geolocation data for a specific location corresponding to its IP address. The data provided by Geolocation APIs can return much more information such as latitude, longitude, capital, and currency of the location data of the IP address.

Geolocation APIs are preferred in many fields such as rigging engines, translation applications, e-commerce companies providing international services, global news companies, and trading companies.

What is Best Free Geolocation API

Today, there are many Geolocation APIs in the market. Among these APIs, the most preferred Geolocation API is Ipstack API. The most important feature that distinguishes Ipstack API from its competitors is that it provides very detailed information about location data. The output of a sample geolocation data in JSON format is as follows.

{
    "ip": "103.158.222.0",
    "type": "ipv4",
    "continent_code": "EU",
    "continent_name": "Europe",
    "country_code": "NL",
    "country_name": "Netherlands",
    "region_code": "NH",
    "region_name": "North Holland",
    "city": "Diemen",
    "zip": "1101",
    "latitude": 52.309051513671875,
    "longitude": 4.940189838409424,
    "location": {
        "geoname_id": 2756888,
        "capital": "Amsterdam",
        "languages": [
      {
        "code": "nl",
        "name": "Dutch",
        "native": "Nederlands"
      }
    ],
    "country_flag": "https://assets.ipstack.com/flags/nl.svg",
    "country_flag_emoji": "\ud83c\uddf3\ud83c\uddf1",
    "country_flag_emoji_unicode": "U+1F1F3 U+1F1F1",
    "calling_code": "31",
    "is_eu": true
  },
  "time_zone": {
    "id": "Europe/Amsterdam",
    "current_time": "2022-12-08T19:10:25+01:00",
    "gmt_offset": 3600,
    "code": "CET",
    "is_daylight_saving": false
  },
  "currency": {
    "code": "EUR",
    "name": "Euro",
    "plural": "euros",
    "symbol": "\u20ac",
    "symbol_native": "\u20ac"
  },
  "connection": {
    "asn": 38230,
    "isp": "Navice Consulting"
  },
  "security": {
    "is_proxy": false,
    "proxy_type": null,
    "is_crawler": false,
    "crawler_name": null,
    "crawler_type": null,
    "is_tor": false,
    "threat_level": "low",
    "threat_types": null
  }
}
                        

Ipstack API also provides free package option. You can find all other flexible and affordable packages, including the free package up to 100 requests per month provided by the Ipstack API here.

What are the Benefits of Geolocation APIs

Increasing Customer Satisfaction

The primary advantage of using Geolocation APIs today is to directly increase customer satisfaction. For example, in e-commerce companies with international customers, it is very important that your users do not have any problems at the payment stage due to their currency. In order to prevent this, many e-commerce applications today obtain the IP address of the user the first time users enter the application and obtain the official currency of the user's location from the location data corresponding to this IP address and update the currency of the application. In this way, they directly increase the satisfaction of their customers.

Another popular example is its use in translation apps like Google Translate. When we enter the translation applications, our location data is obtained from our IP address and the translation applications automatically set the official language in our location as the language to be translated.

Statistics and Analysis

Geolocation APIs are often used by businesses to improve their marketing strategies. Companies obtain the location services API for user information of the people who visit their websites by geolocation APIs. By analyzing the location information obtained, they can obtain information from which locations their websites are most preferred and from which locations they are not preferred by users. Thanks to this information, businesses can apply different marketing strategies and increase their transaction volumes, especially to users in the least preferred location.

Logistics Operations

Logistics solutions are very popular nowadays. International e-commerce companies and logistics companies frequently use geolocation APIs. For example, e-commerce companies can offer shipping options and opportunities according to the location of their users. Logistics companies can also provide the estimated delivery date information that their cargo will reach, with the location information obtained from the IP addresses of the users.

Conclusion

There are many more advantages and benefits of using geolocation APIs today. To take advantage of these advantages and more, take a look at the updated documentation prepared by Ipstack API for you.